I had been buying an economy birdseed from Walmart for about 2 1/2 years. The 20 pound bag started out at under $6 and now it's $10 and it's all powdery and the seeds are empty. So when I was looking through my online ad from Atwoods I found this 40lb bag of birdseed on sale for $14.99 and I couldn't pass it up because of the savings and I was getting more than I usually get and the price is fantastic with it being on sale. My Bird's Love it. Thank you for making it affordable.